Andre V. Rocha Silva
Senior Technical Product Manager (MSc Engineering) | AI & Data Strategy
Featured projects
Statewide public Telemedicine Platform (MIT REAP Initiative)
I led the technical implementation of Piauí Saúde Digital, the first initiative to provide universal public telemedicine coverage across an entire Brazilian state. Integrated with the Unified Health System (SUS), the platform connected primary care units and hospitals across all 224 municipalities. Within just 30 days, the system delivered a 54% reduction in specialist waiting lists, dramatically improving healthcare access. Developed under the MIT REAP program, the project has surpassed 1 million consultations and reports. The implementation was personally approved by the State Governor during a visit I hosted. This project proves how scalable health tech can eliminate access barriers at a population scale.
Johnson & Johnson: Patient Support Program Rebranding
Telemedicine Crisis Scaling for a Major Health Insurer (COVID-19)
During the COVID-19 peak, I led a 15-person task force to stabilize a major insurer’s telemedicine service as it faced 24-hour waiting lines and frequent crashes. Under extreme pressure, I coordinated the emergency onboarding of 6 million patients within 24 hours. By optimizing platform capacity and processes, we achieved a 400x YoY increase in teleconsultation volume. Impact: average waiting times plummeted from 16 hours to just 30 minutes, and patient drop-off rates decreased 14x compared to competitors. This project demonstrates my ability to lead high-stakes crisis response and scale digital health infrastructure under extreme load.
As Product Lead at Johnson & Johnson, I directed the rebranding and technical delivery of Patient Support Program portals across Latin America. I spearheaded the strategic transition from the Janssen Essential ecosystem to the "Essential Program". My role involved close collaboration with stakeholders in every program in Latin America. I led a Salesforce team to deploy secure, compliant, and user-friendly portals for both patients and healthcare professionals. By redesigning the user experience and prioritizing high-impact features, I successfully reduced project costs while significantly increasing accessibility and engagement. This project highlights my ability to manage complex, regulated digital ecosystems within a global enterprise environment.
Lead Product Owner @ Johnson & Johnson
Led the rebranding and user experience revamp of the Patient Support websites, resulting in a 3x increase in digital enrollment
Reduced project costs by analyzing and prioritizing the most impactful features
Delivered scalable solutions for event management in the physician portal, enhancing user engagement and content accessibility
Key responsibilities
Cross-functional Orchestration: Acted as the main point of contact between business stakeholders, engineering teams, and design, driving feature development and operational excellence
Technical Strategy: Defined roadmaps, backlogs, and priorities in collaboration with cross-functional squads and stakeholders
Data Ownership: Managed the full data lifecycle, from warehousing to visualization, supporting both Looker and Power BI dashboards
Governance: Ensured strict adherence to global compliance, privacy, and security standards across all digital solutions
Product Manager @ Portal Telemedicine
Managed a 400x increase in the teleconsultation platform on a YoY comparison
Led a 15-person cross-functional task force to onboard 6 million patients within 24 hours during COVID
Conducted the only project to provide telehealth for a whole state, as part of the MIT Reap Program. Hosted the governor's visit to the project's implementation
Increased the app's review from 2 to 4.6 stars in the App Store and Play Store
Reduced by 90% the number of production incidents through QA measures
Key responsibilities
Advanced AI/ML Leadership: Orchestrated a pioneering product centered on early disease detection using Deep Learning Convolutional Neural Networks (CNN) and camera-based AI for capturing vital signs.
Strategic Roadmap Management: Defined product vision and KPIs in alignment with the Board of Directors, balancing long-term goals with rapid MVP development to validate solutions.
User-Centric Design: Conducted extensive customer interviews and translated user pain points into actionable user stories to ensure product-market fit.
Agile Governance: Oversaw the end-to-end agile development process, facilitating scrum routines and ensuring seamless communication between engineering and business units.
Professional experience
Product & Strategy
Data & Technical
Languages spoken
"André was super committed to learn about his role and to the mission of the company.
We had the opportunity to unite Data Engineering with Machine Learning Engineering to automate flows that today save thousands of lives every day.
He developed his skills really fast and helped me and the team about the big data culture. Since he wanted to pursue a manager career, he always looked for opportunities to improve himself. In a short time he became PM and excelled in the field. He had to learn not only managing skills, but also the technology stack from the team, bringing his expertise in data and cloud computing to contribute.
At that time, I worked in his Squad as a ML Engineer and I was able to experience his great leadership, always giving useful feedback and encouraging the team in hard times."
Amanda Furtado Brinhosa
Customer Engineer, Machine Learning @ Google
"I remember the last question André asked me during his interview for the Data Engineer position in one of my teams: 'How do I be in your place?'. Months later, already integrated into the team, during a one-on-one session, he shared his notes on my response, and from there we began working together on this process.
Throughout our journey together, we have worked on a wide range of projects, and I have always been able to fully trust André to take on new responsibilities. His leadership is natural, and he communicates effectively at all levels, whether with end clients who are non-tech-savvy, technical teams from public entities like the São Paulo Health Department, or in meetings with tech giants like Google. Additionally, his eagerness to learn, impeccable organization, and tireless focus are truly impressive.
I feel grateful to be part of this journey alongside him and hope that we will work together again someday."
Elizabeth Rocha
Founder @ Explore Close
